Tom’s Table

“Since Tara launched our website, business has picked up, with lots of people reaching out through the contact page, showing how much her help has made a difference.”

— The Client's Feedback

Overview:

Tom's Table, a popular café nestled in the quirky setting of Shrewsbury Market Hall, is celebrated for its incredible daytime menu and choice of sweet indulgences. Despite its local popularity, the business’s reach remained confined to word-of-mouth and foot traffic within the bustling market. Recognising the untapped potential beyond these confines, the client (Tom) looked to establish a stronger online presence. He envisioned a website that would not only draw in new customers but also deepen connections with his regulars. Additionally, Tom aimed to use the platform to showcase additional services his café offers beyond its menu.

Challenges faced:

Prior to our collaboration, Tom relied solely on Facebook and Instagram as a means of connecting with people online. After attempting to construct his own website, he realized that managing his business left little room for grappling with the complexities of DIY website builders. Recognising the demands of his busy schedule, he sought assistance and reached out to me for help.

The Solution

Understanding Tom's multifaceted needs, I devised a comprehensive solution to address each aspect of his requirements effectively:

• Easy Content Management:

  Implemented a user-friendly CMS - Squarespace, allowing Tom to update content effortlessly, keeping his customers informed about new menu items, promotions, and events.

• Improved Search Visibility:

  Optimized the website for search engines, ensuring it ranked well in relevant searches, attracting new visitors looking for cafes in Shrewsbury.

• Responsive Design:

  Developed a responsive website design adaptable to various devices, ensuring visitors could easily navigate and access information.

• Structured Content:

  Structured the website to showcase Tom's offerings, including menu items and additional services like private drinks catering and custom cake orders, expanding business opportunities.

• Engaging Visuals:

  I captured and professionally edited photos of Tom's menu items and café vibes, attracting visitors and encouraging curiosity for Tom's Table.

• Customer Connectivity:

  Created a contact form page linked to Tom's email address, facilitating easy communication with customers about services.