Dipp’d Cookies
Case Study: Dipp'd Cookies - Creative Brand Elevation & Christmas Campaign Execution
Overview:
As Dipp’d Cookies prepared to launch their website, they enlisted us to help craft a visually engaging and cohesive brand experience that extended beyond the digital storefront to their social media presence. The challenge was to capture the brand’s vibrant, playful identity while driving traffic and increasing sales through strategic content creation and campaign execution
Strategy:
1. Crafting a Unified Brand Experience:
Working alongside their developer, we took charge of the creative design to ensure the shopify website reflected Dipp’d Cookies' bright and bold aesthetic. This approach seamlessly aligned the website with their social media visuals, creating a cohesive and engaging customer journey from discovery to purchase.
2. Social Media Management & Growth:
We took over management of their TikTok, Instagram, Facebook, and Twitter accounts, focusing on strategic content to showcase product offerings and build brand loyalty. Our content strategy combined:
Playful visuals: Highlighting the fun and indulgent nature of Dipp’d Cookies through reels, static posts, and stories.
Engagement-driven storytelling: Encouraging user interaction through polls, Q&As, and countdowns.
Influencer partnerships: Collaborating with content creators who resonated with Dipp’d’s audience to boost visibility and trust.
3. Christmas Campaign Execution:
For the festive season, we launched the “Have Yourself a Merry Cookie Christmas” campaign with key objectives to increase sales of holiday cookie boxes and drive customer engagement.
Key Campaign Elements:
Teaser content: Sneak peeks of festive cookie flavours to build excitement.
Flavour spotlights: Showcasing unique ingredients and pairing ideas to highlight the craft behind each cookie.
Customer challenges: A hidden code challenge led by Miri or Social Media Manager, encouraged customer interaction and boosted online sales.
Influencer collaborations: Unboxing and lifestyle content showcased festive gifting ideas and created social buzz.
4. Creative Content Production:
We partnered with a local photographer, offering creative direction to capture product and lifestyle shots for social media and marketing materials.
Results:
Significant surge in sales driven by the Christmas campaign.
Increased social media engagement and follower growth, building a loyal customer base.
Enhanced brand recognition through cohesive visuals and storytelling across digital platforms.
Conclusion:
Our strategic approach combined design, storytelling, and customer engagement to elevate Dipp’d Cookies from a playful cookie brand to a festive favourite for festive gifting. The collaboration demonstrated the power of blending creative content with strategic marketing to drive both engagement and sales success.
